Let’s keep it real. If you’re someone who keeps hearing words like “SEO,” “ads,” “online marketing,” and you’re just sitting there thinking — “Okay, but… what is digital marketing?”
Don’t worry, I’ve been there too.
Here’s the simplest way I can explain it — no jargon, no tech overload.
Think of Where We All Are Today
Nowadays, everyone’s on their phone or laptop — scrolling Instagram, watching YouTube, Googling, ordering things online.
So, where should you go if you have something to sell — a product, a service, or even an idea? Online.
That’s exactly where digital marketing comes in.
So, What Is Digital Marketing?
Digital marketing is the use of digital channels to market products to boost brand awareness, drive traffic, and hit marketing goals.
It could be:
- Running an ad on Google
- Posting on Instagram about your product
- Sending an email newsletter
- Writing a blog (like this one!)
If you’re using a screen and an internet connection to spread your message or sell something, that’s digital marketing.
Different Ways People Do It
Here’s how it usually works, broken down in normal words:
1. SEO
You write helpful stuff on your website, so Google shows it to people. You don’t pay for it, but it takes effort.
2. Social Media
Posting content on Instagram, Facebook, LinkedIn, etc. Being active is where your people hang out online.
3. Email
Ever get a discount code in your inbox? That’s email marketing. It’s old-school but still works.
4. Ads (PPC)
You can pay platforms like Google or Meta to show your ad to specific people. You only pay when someone clicks — hence, Pay Per Click.
5. Content
This one’s my favorite. You help people by sharing blogs, videos, and tips, and slowly they start trusting you. And trust brings customers.
Why Bother with All This?
Because it works.
It doesn’t matter if you’re running a bakery from your kitchen or trying to become a freelancer — digital marketing helps you get seen.
And not just by anyone, but by people who care about what you’re offering.
You can:
- Start small
- Choose who sees your content.
- Track results
- Grow without spending lakhs.
- That’s a big deal.
But Is It For You?
Ask yourself:
- Do you want to grow your business?
- Are you trying to get freelance clients?
- Want to land a job in marketing?
- Just curious about earning online?
If yes to even one of these, you should start learning digital marketing.
No, you don’t need a laptop worth ₹1,00,000. No, you don’t need to be an expert.
You just need the internet and a little patience.
Real Talk Before You Go
When I started, I had no clue what I was doing. I just made a blog, tried a few things, and watched some YouTube tutorials.
I messed up. A lot. But slowly, it clicked. And when it does, digital marketing feels less like “marketing” and more like a game you’re finally starting to win.
Final Thoughts
Don’t overthink it. Don’t wait till you know “everything.”
Start small. Learn one thing at a time. Try it out. Make mistakes. Repeat.
That’s how digital marketing works. And trust me — if I can figure it out, you definitely can.
Still confused about something? Drop a comment or send a message. I’ll try my best to explain it like I would to a friend.
